ChatGPT can help a real estate business succeed in a number of ways:

Lead generation: ChatGPT can be integrated into the real estate website to engage with potential customers and gather information about their needs and preferences. This information can then be used to generate leads and provide personalized recommendations to clients.

Virtual assistants: ChatGPT can be used as a virtual assistant to answer frequently asked questions about properties, real estate market trends, and financing o...

Jeff Gordon, Broker/Owner of EXIT Assurance Realty in Groton, MA, is also the President of the Groton Business Association. He's very involved with the community and worked with the Association to host GrotonfestWinter December 3, 2022. 

Originally known as the Winter Arts Festival, and initiated by Judy Romatelli of Periwinkle Art & Glassworks, GrotonfestWinter is designed to showcase budding and established Artisans. The Groton Business Association has collaborated with the local Artisan commu...

Facebook has until December 31, to change its algorithms to prevent any discriminatory housing advertising on their platform. As a real estate professional, you may be wondering how Facebook advertising could be discriminating against race, color, natural origin, religion, sex, disability, or family status. The accusation made by the Department of Justice is that the violation came in the way that they (Facebook) used what is called “Look-a-like audience” and that is created by machine learning...

Last month EXIT Realty Corp. International's Director Corporate Engagement, Annette Anthony, announced a new technology that will provide more value to our agents and brokers – My Smart Sign.

This latest technology is a listing marketing tool that enables buyers to get instant information on homes for sale located near them and for you, the EXIT Realty agent, to get the lead in real time.

How does it work?

All EXIT real estate agents are given a vanity code that is associated with their membersh...

Being a first-time home buyer can be scary for most. The idea of the paperwork, lawyers, inspections is daunting for a real estate pro, let alone someone who is just dipping their toe into real estate. The best way to take your first-time home buying clients to long term clients is not only navigating the unknown but pointing out and guiding them through what they might not even see coming.

Organization: Paperwork is King

Since they will inevitably be looking to you for expert advice on how the...

April is National Fair Housing Month in recognition of the Fair Housing Act passing in April of 1968. This national law prohibits the discrimination in the sale, rental and financing of housing based on race, color, national origin, religion, and gender. Today, this law also includes protections for people with disabilities and families with children.

This month has us thinking about the role real estate agents play in ensuring that homeownership is accessible to all. All of us at EXIT Realty,...

The pandemic brought about a seismic shift in the workplace – companies have realized that physically being present in an office isn’t necessary and workers got a taste of what working remotely can do to their quality of life.

There are benefits to the business, like an increase in productivity; researchers have hypothesized that remote work could increase overall productivity by 5% compared to pre-pandemic times. There are also benefits to the workers; saving money, less interruptions during t...